Email Segmentation is Key
Earlier this week I received an email from DoorDash giving me the opportunity to opt-out of Father’s Day promotions.
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This One Word Can Make All The Difference
It’s not enough to just get the point across. How that point is conveyed is equally important- the tone, the inflection, the choice of words. Read more to learn how to elevate your content to the next level.
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Is Spring Your Business’ Friend or Foe?
Spring is a season, in business, comparable to December and the holidays.
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How to Cultivate Your Very Own Hashtag Database
You know that feeling when you’re creating a social media post and you think to yourself, What hashtags am I supposed to use? This exercise is going to make your social media life much easier!
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5 Reasons To Use #Hashtags
We’re often asked if hashtags are really that important to use on social media. The answer is an emphatic, “Yes, without a doubt!” Here are our top five reasons why hashtags are important and should be used. 1. Hashtags are essentially the new Googling Hashtags have moved beyond #HereComesTheWeekend or a catchy phrase at the
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3 Tips to Pick Your Social Media Platform
One of the most popular social media questions we get asked is some variation of- which social media platform(s) should I be on? This sounds like… -Do I need to be on TikTok? –I don’t use my Twitter account anymore, should I start using it again? -I hate Facebook, I’m so over it is it
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Why Do a Postmortem
In the world of marketing a postmortem is conducted after an event, a promotion, new initiatives, etc., and is essentially a recap of the event, the key learnings, and how/if you would execute it again in the future.
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How Do Your Customers See You?
Did you know that most internet users are on mobile phones? Test your website to make sure that it’s mobile friendly. It provides a better user experience for your customers.
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Holidays Can Help Your Social Media Content
Quirky holidays can help bolster and diversify your social media content.
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S.M.A.R.T. Goals
I love a plan. I love planning. I love executing a plan. Like Hannibal from the A-Team, “I love it when a plan comes together.” However, before you can have a fantastic plan, you need to have S.M.A.R.T. Goals. SMART Goals are Specific, Measurable, Attainable, Relevant and Time-based. Goal: Make more money. SMART Goal: Increase revenue by 20%, in six months, by launching
