One of the most popular social media questions we get asked is some variation of- which social media platform(s) should I be on?
This sounds like…
-Do I need to be on TikTok?
–I don’t use my Twitter account anymore, should I start using it again?
-I hate Facebook, I’m so over it is it really bad if I’m not on it?
Here are three tips to help answer those types of questions-
1. Do research to find which platform(s) fit your target customers. Each social media platform attracts different groups/demographics of people. TikTok, skews to a younger audience and is video-based. Pinterest targets female users.
2. Be realistic about your resources – specifically time. If you’re not going to keep up with a social media platform- let it go. Having an account on a platform, just to say your business is on that platform is counterproductive. Your brand is not active/being responsive.
3. If you don’t like a platform and it’s a struggle for you to use it- then it might not be the best for your business. Is the constant chatter on Twitter too much for you? If making videos is not your thing, avoid TikTok. I’m not talking about the discomfort of wondering if what you’re posting is correct, or if you could be doing it better. I’m talking about specific platforms that cause a lot of agitation.
You don’t have to be everywhere to succeed on social media. It’s important that where you are, makes sense for your business.
If you’re busy or social media adverse and just want it taken care of for you- we can do that! Drop us a line and we’ll set up a time to chat.