Now is the time to start thinking about the holidays and more specifically your holiday promotions. That sales-boosting weekend of Black Friday, Small Business Saturday and Cyber Monday is less than 8 weeks away….but let’s not forget that those promotions/specials/sales, need to be promoted a few weeks in advance. In addition to any other offers […]
Planning Holiday Promotions Read More »
Sometimes we get so busy doing, we forget to take a step back and look at the business as a whole- beyond accounting and marketing plans. We neglect to take the time to really evaluate the product and services, who the demographic is and then to compare to see if everything, including initiatives, is aligned.
Is Your Brand on Brand? Read More »
Below is an email that we recently sent out and as promised – we’re posting it to the website… How’s your week going? Mine? Well….this week the words “I have been writing social media captions for as long as social media has been around,” fell out of my mouth and I nearly hit the
The First Question We Ask Clients’ About Their Social Media… Read More »
Now that summer is here and we are more than halfway through the year, if you haven’t already, it’s time to do a mid-year review.
Summer = Mid-Year Review Read More »
When was the last time you did a competitor analysis? (Have you ever done a competitor analysis?) Maybe, you did it when you first started your business. Maybe, it’s conducted as part of your annual review and planning process. Or perhaps you always keep your finger on the pulse of what your competitors are up
Do You Know What Your Competitors Are Up To? Read More »
Spring is a season, in business, comparable to December and the holidays.
Is Spring Your Business’ Friend or Foe? Read More »
We’re often asked if hashtags are really that important to use on social media. The answer is an emphatic, “Yes, without a doubt!” Here are our top five reasons why hashtags are important and should be used. 1. Hashtags are essentially the new Googling Hashtags have moved beyond #HereComesTheWeekend or a catchy phrase at the
5 Reasons To Use #Hashtags Read More »
In the world of marketing a postmortem is conducted after an event, a promotion, new initiatives, etc., and is essentially a recap of the event, the key learnings, and how/if you would execute it again in the future.
Why Do a Postmortem Read More »
I love a plan. I love planning. I love executing a plan. Like Hannibal from the A-Team, “I love it when a plan comes together.” However, before you can have a fantastic plan, you need to have S.M.A.R.T. Goals. SMART Goals are Specific, Measurable, Attainable, Relevant and Time-based. Goal: Make more money. SMART Goal: Increase revenue by 20%, in six months, by launching
This free download gives you six easy steps to help increase your conversions. 