Meta Business Suite, formerly Facebook Business Suite, formerly Pages has come a long way in the past few years. If you post to Facebook and/or Instagram you’re probably already using a scheduling platform – there are a lot of options out there. And if you’re not – you NEED to be.
Also, if you’re reluctant to because of the time investment to schedule content this will make your life easier.
The ability to schedule your social media in advance (and preferably batch schedule) is a game-changer. Here are the top five reasons why we consistently recommend Meta Business Suite:
1. It’s a time saver – you can schedule a month in a few hours, rather than taking time out of your day every time you want to post.
2. It suggests hashtags as you start typing them. Hashtags do help with your visibility, because people search #terms and it also tells he algorithm what categories you belong to.
3. You can create unique copy on IG and FB, for the same content, just by clicking a tab. Want more hashtags on IG, easy. Want to post a link on FB, no problem. You don’t have to load the content twice, just toggle between the FB and IG tabs.
4. You can easily tag other accounts. That tab I mention in #3. You can use the correct handle for FB and the correct handle for IG to tag other accounts (not everyone has the same handle on both platforms). AND they recommend the handle as you type (more time-saving!).
5. Did you know that if you have a link leading away from FB, it is shown to fewer people? It’s because FB doesn’t want to steer people away from its platform. That, combined with their love of algorithms, they reward accounts that use their scheduling platform, over third-party platforms (they’re clever little buggers).
If you could use marketing support with your social media, send us a message, we can help!